The power of the influencer in B2B communications – and how content can lead to sales

‘Influencer marketing’ – it’s quite the buzz word these days.  Everyone seems to be talking about social media influencers and the power they wield. And even in our own little corner of the world, E.ON have started working with Alice Liveing – one of the biggest Instagram influencers out there.

So far, so what?  What’s this got to do with B2B marketing comms I hear you cry!

Well, quite a lot actually. 

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